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Tobacco marketing and African Americans
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Tobacco marketing and African Americans : ウィキペディア英語版
Tobacco marketing and African Americans

The marketing of cigarettes and other tobacco products is a controversial subject, but is even more controversial when it comes to marketing these types of products to African-Americans. In particular, the most commonly stereotyped tobacco product associated with African-Americans are mentholated cigarettes, as it makes up 47% of black adult smokers and 84% of adolescent black smokers. As a result of this, United States' officials have been considering to extend the ban on flavored cigarettes to mentholated cigarettes as well.
==Menthol in tobacco==
Menthol has been used as a medicinal practice for thousands of years.〔(Jain, Sarah S.L. ""Come Up to the Kool Taste": African American Upward Mobility and the Semiotics of Smoking Menthols." Public Culture (2003): 295-322. Web. 6 April 2010.,302)〕 It is steamed and distilled from peppermint oil to serve as a mild anesthetic that numbs the throat.〔Jain, Sarah S.L. ""Come Up to the Kool Taste": African American Upward Mobility and the Semiotics of Smoking Menthols." Public Culture (2003): 295-322. Web. 6 April 2010.,301〕 Simultaneously, it protects the throat from the harsh elements of tobacco smoke, thus allowing for a deeper and longer inhalation.〔Jain, Sarah S.L. ""Come Up to the Kool Taste": African American Upward Mobility and the Semiotics of Smoking Menthols." Public Culture (2003): 295-322. Web. 6 April 2010., 301〕 In 1926, Axton-Fisher introduced a mentholated cigarette called "spud" after its original patent-holder.〔 Brown & Williamson launched a mentholated Kool in 1933 and priced it at $0.15, 25 cents cheaper than spud.〔 Thus began the idea of mint flavored cigarettes and the eventual targeting of African Americans.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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